A unique opportunity for public and private sector organizations and businesses to improve their strategic communication, PR and marketing drives by enhancing the knowledge and skills of their communication teams so that they can prepare and deliver messages using new media technologies and understand Digital Age demands.
The Kazakh-British University (KBTU) in Almaty, Kazakhstan is launching a unique new English language master’s Program: “MBA in Digital Media”. This cutting edge one year intensive degree program will train and equip the student not only to work in the fast paced digital world but also to make sense of it.
The MBA in Digital Media Program will prepare information professionals who will be able to form and deliver desired messages to a target audience using multiple new media technologies and means. These fast and smart strategic communicators will also understand political, economic and cultural contexts and sensitivities, and will perform their duties professionally and ethically in digital age.
Why MBA in Digital Media?
Factual, relevant and timely information is a precious commodity in the age of instant communication and fast changing information technologies. In the globalized world technology plays a key role in connecting companies and countries, people and cultures. It affects businesses and economy as well as social and cultural relationships.
Due to convergence of knowledge, economy and technology business & industry and also public organizations and academia are adopting cross cultural and interdisciplinary approaches and strategies. Professionals are expected to have multiple skills and competencies that are needed for the increasingly technology-led work environment.
In the interconnected world of ours disseminating and receiving accurate information is extremely important for business purposes but also for creating understanding, building knowledge. Without quality information we can’t make informed and rational decisions in our personal and professional lives. Thanks to the information superhighway and new media technologies and applications, we receive unprecedented volume of instant information from various sources. However, a lot of this information could be irrelevant or even fake. Inaccurate or false information creates confusion, misunderstandings and could be used for manipulation, propaganda and creating conflict. The biggest challenge for any public or private entity is to have accurate, reliable and relevant information. Also governments, businesses, industries and numerous other organizations want to disseminate their messages to the right audience. But reaching to a target audience is a challenge in the age of information overload.
Due to the above reasons political actors, businesses, non-profit organizations and millions of other stakeholders need media literate specialists who can sort out the right information from the relentless flow of information swiftly, and use it to develop understanding and increase productivity, efficiency and effectiveness.
Our graduates with a "MBA in Digital Media” will have sound knowledge cutting across various disciplines. The integrated MBA in Digital Media will provide the student an understanding of different but inter-connected fields of knowledge and more importantly will equip him with multiple communication skills that are in high demand in the local, regional and international markets.
Key Areas of Knowledge Covered in the Program:
- Business and Management
- International law, cyber-security law, intellectual property rights, Human Rights
- IT skills, use of latest programs and applications
- Communication theories, approaches, applications and skills
- Journalism and PR theory, techniques and skills
Purpose to train:
- Media literate citizens
- Conceptually clear and aware business and media professionals
- Skilled writers, professional communicators and content producers specializing in New/digital Media with good understanding of business
- Ethical multimedia journalists, public relations and public affairs specialists who can work for small and big businesses
- Professionals and entrepreneurs who can launch and manage digital media companies and platforms
Title of the Degree: MBA in Digital Media
Study Duration
12 months practical and module based very intensive study program that will be spread in three countries. Students will have the opportunity to study and complete their projects in Dubai or Nepal or Kazakhstan.
Minimum Credits: 33
Language of Instruction: English
Fee: 1 925 000 tenge (USD 5000)
Start Time: Late September/Early October 2019
Entrance Requirements:
- Good English
- Good IT skills
Desired Qualifications, Experience and Skills: Bachelor’s degree, some understanding of mathematics, work experience in business, media.
Career Paths
- Multi-skilled journalists, producers, writers, editors
- Public relations professionals/gurus, strategic communicators
- Public Affairs specialists, perception managers
Core Courses
Three business courses
Three IT Courses to provide student technical knowhow and skills
One law course on international law, cyber-security, intellectual property rights, human rights
Three PR & Journalism courses, including English writing course and media production course
Optional Courses
Two journalism, PR courses, including digital production course
Final media Project
During the course the student will spend four weeks in the field in Kazakhstan, Nepal or Dubai to work on their final project on wild life, tourism (Mount Everest), ecology, culture and so on. The project could be a 20 minute visual report (documentary) or 10000-word feature.
For more information and admission please contact:
Program Leader Muhammad Sheraz
KBTU Vice Rector for Internationalization and Public Affairs
Cell Phone: +77472462757
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Postgraduate Study Office
Telephone: +7 (727) 3574264, +7 (727) 3574282
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
