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Dahl, Stephan.
   Social media marketing: theory & applications / Dahl Stephan. - UK : SAGE, 2018. - 277p. : ill.,tabl. - ISBN 978-1-78811-5346 : 22100-00.
Ключевые слова: Marketing, media marketing, social media marketing, маркетинг, СМИ
Аннотация: The book concludes by taking a look towards the future, and how new technological developments will shape future communication between users and organisations - and how theories discussed during the course of the preceding chapters can help to guide marketers, by making sense of the changes and by being active participants.